Thursday, July 18, 2013

Only in the Philippines : Where Internet Means Facebook


5 Filipinos open a Facebook account 

per minute

From the period March 1 to 15, 2012, Facebook still 

leads as the top social network used in the Philippines 

with  73.91% share.  


5 Filipinos open a 

Facebook account per 

minute


The latest data from SocialBakers shows 

that almost one out of every 4 Filipinos has 

a Facebook account. 

As of this writing, one year after this 

survey ,it is safe to say that  the number 

approaches to 30 million Facebook users in the Philippines. 


The pop culture brought about by global social media in the Philippines is contagious. In the advent of mobile internet and sprouting computer shops everywhere located from slum areas to metro districts , Facebooking became not only a fad but a part of Filipino adolescent's routine,( and the social at hearts.)

With this ease in internet access, almost everyone from any financial standing in the society can now afford to be online with only their time as limit as to how long will they be surfing the viral waves of socialization.

Facebook then became the epitome of internet in the Philippines. 

For Filipinos having a facebook account, means a remarkable upgrade on their persona.


Here are some reasons why Facebook 

is so popular in the Philippines:


01 Celebrated Freedom of Expression

In facebook, Filipinos had their moderate freedom. They now have the venue to express themselves in an acceptable manner and it is a likable feature. These things, they are not accustomed before due to naive cultural norms.

02 The Filipino is a social climber

Filipinos want to prove themselves to anybody they are capable of things not usually noticed. 
Be it to their fellow or to other races, Filipinos are perpetually elevating their status to be at par with their emulated figure or even more.

03 Facebook is nouveau 

As far as the third world countries concern , facebook is a new chic way of socialization . 
Everybody wants to be in the fad, if not the first, at least be not left behind. 
Facebook gives the Filipinos the the link to the viral community, they regard as the new norm in society.

04 Filipinos raves for intrigues and gossips

Being an insider to a conspiracy, scandal or a secret plot hooks  a Filipino. 
That's the reason why telenovelas and reality shows never cease to catch Filipino attention. 
Facebook is a limitless biblioteca of blood, sweat and tears type of stories everyday. 
This observatory omnicience is a marvelous feeling as far unwelcome critiques are concerned.

05 Facebook is easy, free and with benefits

Filipinos always want the easy way, plug and play type of interface mainly because,we are techno-challenged. 
Filipinos being a value digger, facebook fits in their lifestyle , and it comes with added freebies for their egotrip. (let's say like..one thousand and one selfies in the bathroom )


Although the data show that the beginning of Facebook latency period in the Philippines is evident, maturity in facebook use will still be enjoyed for long by Filipino subscribers until a next viral fad will emerge . 

Who knows? 
As facebook innovates it's offerings regularly, closing competition will find it hard to surpass the phenomenal facebook addiction.

Moreso in developing countries like the Philippines , who most of it's population regard facebook as their total internet experience package.






No comments:

Post a Comment